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Alpha by Solange Azagury-Partridge

Published by bryanboy

My business meeting at the Connaught Hotel yesterday afternoon finished early and right across the hotel is Solange Azagury-Partridge’s flagship boutique. I first heard of Solange from reading LoveGold’s London Shopping Guide. As much as I love fashion and all its trappings, I’m not getting any younger. Most of my clothes usually have a shelf life of six months, probably a year tops. Which is why I started to look (I said look, not buy, ok!!!) into fine jewelry lately — they last forever! There comes a certain point in life when you elevate yourself with certain, finer things.

To the uninitiated, Solange Azagury-Partridge is a self-taught jewelry designer. In 2001, Tom Ford (formerly of PPR), hired her to serve as the Creative Director of Boucheron. She held the position for several years before focusing on her own brand.

She recently launched her first men’s jewelry collection named “Alpha” based on classic themes such love, lust, strength and beauty. All of her men’s pieces are made with 18ct yellow gold but sandblasted and blackened with rhodium. The blackening intentionally wears away, over time, to slowly reveal the yellow gold underneath. I thought it was genius.

I had the pleasure of trying several things on. Perhaps my favorite piece from the entire “Alpha” collection is the “Heart of Darkness” pendant. My heart never raced so fast I couldn’t stop myself from sweating in my three-piece suit when I held it. The pendant had a great weight as well. DIVINE. ABSOLUTELY DIVINE.

Solange Azagury-Partridge Heart of Darkness 18ct Gold Pendant
Solange Azagury-Partridge London Store
Solange Azagury-Partridge London Stairs
Solange Azagury-Partridge London Carpets

The “Lionheart” ring features two small diamonds and a ruby.

Solange Azagury-Partridge Lionheart Ring

This is the “Bareknuckle” pendant. I like how it signifies strength, like a fist ready to punch someone.

Solange Azagury-Partridge Bareknuckle Pendant

I also love the “WMD” (Weapons of Mass Destruction) pendant. I had a good chuckle when I saw this cheeky piece.

Solange Azagury-Partridge WMD Weapons of Mass Destruction Pendant

Solange Azagury-Partridge Snake bangle

The “Tied Up” bangle is adjustable.

Solange Azagury-Partridge Tied Up bangle

One of Solange’s personal favorites is the “Samson” bracelet. It’s a made to measure piece customized with a lock of your loved one’s (or your) hair.

Solange Azagury-Partridge Samson bracelet

Check out this short film they they released earlier this year starring Mark Ruffalo.

Solange Azagury-Partridge is located at 5 Carlos Place, Mayfair, London W1K 3AP. Be sure to ask for Cynthia, Darren or Daniel. You may also email or call +44-207-792-0197. Solange also has boutique on Madison Avenue in New York City.

For more information about Solange and her other collections, visit