- Fashion Blog
9:29 am

Between The Shows

10/09/2013, Celebrity Gossip, Current Affairs, H&M

Over the weekend, I stopped by at Omar’s in the Greenwich Village for the H&M x Vogue “Between the Shows” party. Fun times all around! Notable attendees include Doutzen Kroes, the ferocious Alessandra Ambrosio, Leigh Lezark, the Jonas Brothers, Constance Jablonski and more. My personal highlight of the night though was when the super lovely Taryn Manning came up and introduced herself as I have posted a screenshot of her character on the show “Orange is the New Black” on my instagram feed a couple of days ago. I’m beyond obsessed with that show. Obsessed!

Bryanboy and Rumi Neely at H&M x Vogue Between the Shows party
Doutzen Kroes at the H&M x Vogue Between the Shows party
Leigh Lezark at the H&M x Vogue Between the Shows party
Alessandra Ambrosio at the H&M x Vogue Between the Shows party
Taryn Manning at the H&M x Vogue Between the Shows party

7:34 pm

The Finalist

23/08/2013, Current Affairs, Fashion and Style, H&M

As you guys already know, I’m currently serving as a judge for H&M’s latest ’50 States of Fashion’ social media contest to promote the launch of H&M USA’s e-commerce site.

Bryanboy wearing a faux shearling vest, white shirt and leather pants from H&M's Paris Runway collection
Bryanboy in H&M Paris Runway Fall collection

I represent the North East region, which covers 9 states, my home state New York included. Some interesting stats — we’ve received over 1,500 photo submissions from my region and over 16,000 votes were submitted on those photos. My job is to pick the finalist representing my region from a group of “well-liked” semi-finalists. Not an easy task when the submissions represent a wide variety of personal styles, aesthetics, etc.

I’m proud to announce Francisca (Ala Mode Wearhouse) (instagram: alamodewearhouse), from Massachusetts, as my personal choice for finalist representing the North East region. As a finalist, Francisca will receive a $250 H&M shopping gift card and a chance to win the grand prize (a trip to NYC + a major shopping spree).

Francisca from Ala Mode Wearhouse in Massachusetts

Congrats Francisca!

Visit to view the rest of the submissions from all regions in the USA.

On me: white t-shirt, vest (click HERE) and leather pants (click HERE), all from H&M’s Fall 2013 Paris Show Collection.

9:29 am

H&M’s 50 States of Fashion

01/08/2013, Current Affairs, H&M, Sponsored Content

Do you shop at H&M like I do? Well, I’m thrilled to share that you, my fellow US residents, can now shop online on H&M’s new e-commerce site (! To celebrate the launch, H&M invites you, my dearest readers, to take part in their 50 States of Fashion social media campaign.

Bryanboy wearing a faux fur coat from H&M Fall Winter Paris 2013 Collection

All you need to do is to post on instagram a photo of yourself wearing a look from H&M and hash-tagging it #HMShopOnlineNY with the last 2 letters being the abbreviation of your state. For example, if you live in California, you need to tag it #HMShopOnlineCA, so on and so forth. All of these submissions will then populate on the 50 States of Fashion microsite where visitors can “like” their favourite looks. After a 3-week submission period (Aug 1 – 21, 2013), the semi-finalists will be determined by the most liked photos from each state. There are five judges, each representing five regions in the USA — Northeast, Southeast, Midwest, Southwest and West. Each of the judges will then select a finalist from their regions. The grand prize winner will receive a $1,000 H&M shopping spree and a trip to New York City to attend an event during New York Fashion Week.

I’ve been selected by H&M to be one of the five judges for this campaign and I’m representing the Northeast Region. This includes New York, New Jersey, Connecticut, Maine, Vermont, Rhode Island, Pennsylvania, Massachusetts, etc.

For more information, visit

H&M eCommerce Launch 50 States of Fashion Instagram Screenshot
H&M 50 States of Fashion Instagram Screenshot

Join now! It’s gonna be fun, fun, fun!

9:01 am

Isabel Marant Pour H&M

11/06/2013, Fashion and Style, H&M, Isabel Marant

Coming this fall — Isabel Marant for H&M! I know a million girls who would queue for this collaboration.

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3:45 pm


31/12/2012, Current Affairs, H&M, Margiela

Every blogger and their lap dog are doing ’2012 in Pictures’ posts as a feeble attempt in humbleblogging humblebragging. Between you and me, I don’t even know where my 2012 went! I’m not gonna sit here for hours just to regurgitate memories from this year. It’s all about moving forward and charging ahead! With that being said, 2012 has been a banner year and I’d like to thank you all for the support — my beloved partner, my supportive family, my extremely loyal friends, my loving agent, my generous advertisers and sponsors and of course, my dearest readers. But most importantly, I’d like to thank myself for being awesome. Happy 2013!

Bryanboy in a black Margiela x H&M coat
Bryanboy outside his apartment wearing a black Margiela x H&M collaboration coat
Black oversized Margiela x H&M coat

Sunglasses by Celine, hat by Costume National, coat by Margiela x H&M (click HERE), booties by Alexander Wang (click HERE)

10:14 am

Sleeping Beauty

20/11/2012, Current Affairs, H&M, Margiela

A few weeks ago, H&M wanted me to host the livestream of the celebrity-packed launch here in New York but alas, I was booked for a project in Hong Kong. I also missed out on the pre-launch shopping event becauseĀ  I was in Tel Aviv. I thought I was gonna miss out on buying the pieces that I want. I was like ok, this too shall pass, not a big deal. And then of course, the powers that be at H&M sent me a care package filled with many gorgeous items from my Maison Martin Margiela x H&M collaboration wishlist – a couple of coats and jackets, a few trousers and a handful of accessories. A big thank you to you guys! So happy I didn’t have to queue to fight tooth and nail with random people. Phew.

My favourite piece from the collection is this behemoth of a duvet coat. It’s MAJOR. I love the silhouette! I could think of a thousand and one ways to wear this beauty. I thought I’d wear it with a metal belt this time around for a futuristic feel. I can’t wait to rock it over the next few weeks. Perfect for that early morning stroll to Starbucks…

Bryanboy wearing a Maison Martin Margiela x H&M collaboraton duvet coat

Duvet coat by Maison Martin Margiela x H&M, belt by Izzue, PVC pants by MTWTFSS Weekday, shoes by Balenciaga

Click click click for more photos!

1:24 pm

Unlock Me

01/11/2012, Fashion and Style, H&M

2:51 pm

Hashtag: #AdRMoreisMore

16/09/2012, Accessories, Anna Dello Russo, Fashion and Style, Fashion Editors, H&M

Before heading to Marni for this year’s Fashion’s Night Out event, I went to the Plaza hotel uptown to preview my beloved Anna dello Russo’s accessories collaboration with fast-fashion powerhouse H&M.

Do you want to win pieces from Anna dello Russo’s collection? All you need to do is submit a photo of yourself WERQing your favourite accessories and use the hashtag #AdRMoreisMore. I’m part of the grand jury who will pick the Grand Prize Winner. For more information about the More is More contest, click HERE.

Bryanboy wearing a hat and a necklace from Anna dello Russo and H&M accessories collaboration
Bryanboy at Anna dello Russo x H&M collaboration press preview at the Eloise Room at the Plaza Hotel, New York

Click click click!

5:48 am


06/09/2012, Anna Dello Russo, Fashion and Style, H&M

“Fashion is a declaration of your own freedom.”

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If you feel comfortable, you’ll never get the look.

My beloved Anna Dello Russo’s collection for H&M is gonna be available on October 4, 2012.

9:35 am

Breaking News: Marni x H&M Collaboration

29/11/2011, Fashion and Style, H&M, Marni

Oh my god!!!!! To be released in March 2012…

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