As you guys already know, I’m currently serving as a judge for H&M’s latest ’50 States of Fashion’ social media contest to promote the launch of H&M USA’s e-commerce site.
I represent the North East region, which covers 9 states, my home state New York included. Some interesting stats — we’ve received over 1,500 photo submissions from my region and over 16,000 votes were submitted on those photos. My job is to pick the finalist representing my region from a group of “well-liked” semi-finalists. Not an easy task when the submissions represent a wide variety of personal styles, aesthetics, etc.
I’m proud to announce Francisca (Ala Mode Wearhouse) (instagram: alamodewearhouse), from Massachusetts, as my personal choice for finalist representing the North East region. As a finalist, Francisca will receive a $250 H&M shopping gift card and a chance to win the grand prize (a trip to NYC + a major shopping spree).
Visit http://www.50statesoffashion.com to view the rest of the submissions from all regions in the USA.
On me: white t-shirt, vest (click HERE) and leather pants (click HERE), all from H&M’s Fall 2013 Paris Show Collection.
Do you shop at H&M like I do? Well, I’m thrilled to share that you, my fellow US residents, can now shop online on H&M’s new e-commerce site (http://www.hm.com/US)! To celebrate the launch, H&M invites you, my dearest readers, to take part in their 50 States of Fashion social media campaign.
All you need to do is to post on instagram a photo of yourself wearing a look from H&M and hash-tagging it #HMShopOnlineNY with the last 2 letters being the abbreviation of your state. For example, if you live in California, you need to tag it #HMShopOnlineCA, so on and so forth. All of these submissions will then populate on the 50 States of Fashion microsite where visitors can “like” their favourite looks. After a 3-week submission period (Aug 1 – 21, 2013), the semi-finalists will be determined by the most liked photos from each state. There are five judges, each representing five regions in the USA — Northeast, Southeast, Midwest, Southwest and West. Each of the judges will then select a finalist from their regions. The grand prize winner will receive a $1,000 H&M shopping spree and a trip to New York City to attend an event during New York Fashion Week.
I’ve been selected by H&M to be one of the five judges for this campaign and I’m representing the Northeast Region. This includes New York, New Jersey, Connecticut, Maine, Vermont, Rhode Island, Pennsylvania, Massachusetts, etc.
For more information, visit http://www.50statesoffashion.com.
Join now! It’s gonna be fun, fun, fun!