- Fashion Blog
4:38 pm’s 2009 – The Year in Style

16/12/2009, Fashion and Style, Fashion Bloggers, Press Coverage's 2009 – The Year in Style, the online bible of all things fashion, just released their 2009 round up.

fashion bloggers on the front row

Click HERE to check it out.

4:10 am

Elle Poland

14/12/2009, Current Affairs, Fashion Bloggers, Press Coverage

Elle Poland

Thank you so much to Elle Magazine Poland for the wonderful mention.

Bryanboy at Elle Poland

I'm not exactly sure how the number "20" got there but hey, who am I to complain? Thanks for making me younger! LOL

Any generous Polish souls out there who is willing to pop a copy of the issue to me by post?

photo credit: fashionelka

7:25 pm

Net-a-Porter & Fashion Blogs

17/11/2009, Fashion and Style, Fashion Bloggers, Net-a-Porter, Online Retailers

Net-a-Porter & Fashion Blogs

Natalie Massenet, the amazing woman who founded luxury online retailer Net-a-Porter, answered my question at the International Herald Tribune Techno Luxury Conference in Berlin today.

According to Natalie, fashion bloggers and affiliate sites contribute to 5% of their sales.

The Financial Times reported Net-a-Porter’s 2008 revenues at £81 million or approx. US$134 million. Five percent is US$6,700,000 in sales alone. Amazing eh?

I honestly thought the percentage would be much higher than 5%… but… it’s good to know.

Meanwhile, thanks to Oli of Wednesday, THIS brought a smile to my face.

Thank you so much Natalie (via the IHT and Business of Fashion) for answering my question.

I wish I was in Berlin right now. There’s lots of interesting revelations today, especially from Christopher Bailey of Burberry.

screenshots via twitter

10:29 pm

Financial Times (UK) + FT Weekend Life & Arts

14/11/2009, Fashion and Style, Fashion Bloggers, Press Coverage

Financial Times (UK) + FT Weekend Life & Arts


There's a lovely article on today's issue of the Financial Times about fashion bloggers and I'm on the front cover of the Life & Arts section with that historical not to mention soon-to-be-iconic photo on the masthead of my blog. The headline? "Editors in drug-crazed front row romp shock with fash fag blog slag." 

I'm kidding! 

Financial Times FT Weekend Life & Arts

"I'm in the front row with Anna!" The famously formidable editor of US Vogue sharing the front row with a laptop-wielding blogger called Bryanboy? What in the fashion world is happening?

It's the Financial Times y'all, not the Sun or News of the World LOL!

Financial Times FT Weekend Life & Arts

It seems as if the amazing and talented Tavi aka Stylerookie is my partner when it comes to newspapers. Remember the Wall Street Journal piece not too long ago?

Thank you so much FT, Nicola and of course, my friend in London Michael for waking up so early to buy the paper. Can't wait to get it in the mail!

12:34 pm

Outsider Peeking In (Bloggers at Shows, Bloggers vs Print Media, Future of Bloggers)

14/11/2009, Current Affairs, Fashion Bloggers

Bryanboy at Gareth PughOutsider Peeking In

I'm cleaning up my email inbox (shock horror! yes, I know) and I thought I'd share some of my answers to a recent interview I did. I thought they were interesting as in "wow, where did that come from" interesting. I could go on and on and on and on forever…

In any case, I doubt my nonsensical statements would hold up in a petri dish so I'll leave it up to you to make what you can out of em…

Bloggers at the Shows:

Fashion (in spite of it being conservative at times) is about pushing
the envelope and making a statement.  In this harsh financial climate,
designers are finally acknowledging and embracing the internet as part
of their marketing strategies, hence the decision to invite bloggers to
their shows. For designers to 'test the waters' so to speak is a VERY
bold and risky move considering most luxury houses are extremely
protective of their image. To put internet personalities and industry
novices on the spotlight is something that shouldn't be taken for
granted. The value from doing so comes in many forms: from bloggers
communicating to their audience about the show to the press generated
by the said houses for having bloggers there. Personally, I think it's
a smart move and a win-win for everyone. I wouldn't be doing this
interview had I not participated during the show season.

How does it feel to being there? I feel thankful and privileged. I have
always considered myself as an outsider "peeking in" where I shouldn't;
so to be placed in such prime spot alongside – and to personally
interact with – industry veterans whose careers you've tracked since
childhood is truly an honor. Although the view from the frontline is
unbeatable, for a fashion enthusiast such as myself, there's an
enormous difference on seeing a
designer's creative vision up close in real life versus seeing them
online or in
print. I have zero qualms about hierarchy or what have you so seating
assignment is irrelevant; I'm just happy to be at the shows to witness
the magic!

Bloggers vs Print Media:

I don't understand the competition and fight for authority between print journalism and bloggers. They should (and these days, they DO) complement each other. I owe so much of my exposure to print media. Also, I cannot count the number of times I receive magazine cover & editorial "leaks" via email for me to blog about with hopes of stimulating the interest of my readers to buy the said publication. The way I see it is that we all have our own unique voice and perspective in delivering information and opinion to our respective audiences. The beauty of the internet is that it provides anyone and everyone with a platform to be heard. It really is a free for all. Case in point: fashion blogs. Some focus on reportage, some focus on streetstyle images and some even regurgitate what print journalists put out there! And then you have personal journals like mine with an emphasis on fashion whose main goal is to entertain and, hopefully, inspire its readers. I've always considered my site as a very, very light read and that's how my readers like it.

Future of Bloggers:

Cliche as it sounds, we're already seeing what the future is for
bloggers: first-hand access to the shows, traditional media/print
positions, collaborations with fashion houses. Some are turning into
designer muses, some are working with retail stores as guest buyers
while some have launched modeling careers. A few bloggers even have
their own merchandise and/or clothing lines. It's interesting (at the
same time, predictable) how it's all unfolding. Bloggers are, without
question, the new celebrities. You've got a bunch of independent,
passionate individuals who live and breathe
fashion twenty four hours a day and they use the power of the internet
to fuel
their obsession or express themselves creatively to their audience.
It's a great shift compared to the usual, run-of-the-mill manufactured
Hollywood suspects, don't you think? In the end, I'm very curious and
fascinated how long this 'trend' would last and where it would all


photo credit: Marquis de Lannes

8:38 pm

Scott Schuman’s Hand

09/11/2009, Fashion Bloggers

Scott Schuman's Hand

I giggled when I saw these photos from Dolce & Gabbana. We had a little photo op after chatting with the lovely Domenico and Stefano post-show.

Keep an eye out for Scott Schuman's hand. Soo adorable LOL.

Tommy Ton, Garace Dore, Scott Schuman, Bryanboy

Oh to be felt up by a superblogger.  Is he touching my bloated tummy for good luck?


You know, there are people in my country seriously worshiping the ground he stands on. I think I've read a newspaper article a few weeks back by an over enthusiastic local writer who chronicled a big song and dance about meeting him in New York, queuing in line to get an autographed copy of his book… and if I remember it right (feel free to correct me), she explicitly wrote that she arrived there first but she ended up being second in line. Or something like that. So there. He's big in Manille. Heck, he's big everywhere!

photo credit: dolce & gabbana

12:40 am

Fashion’s Use of Social Media and the Internet + Bryanboy at France24

29/10/2009, Alexander McQueen, Fashion and Style, Fashion Bloggers, Press Coverage, Social Media

Fashion’s Use of Social Media and the Internet at France24

Jessica Michault, the online Style Editor of the International Herald Tribune shared the highlights of the Spring 2010 fashion season at France24 earlier today. I spoke to her on the phone a few days ago where she picked my brain (brain? what brain?) and interviewed me about my thoughts in this whole fashion + social media phenomenon.

Keep an eye out at the video screen behind her. Guess who made a cameo appearance on France24… go bloggers!

Thank you so much Jessica.

PS. I always get chills running down my spine every time I see clips from the gorgeous McQueen show.

11:37 am

Daily Telegraph UK’s 20 Best Fashion Blogs

19/10/2009, Current Affairs, Fashion and Style, Fashion Bloggers, Press Coverage

Daily Telegraph UK's 20 Best Fashion Blogs

Thank you so much to the massive Daily Telegraph up there in Britain for including me in their "20 Best Fashion Blogs" list. It's an honor to be part of your favourite online fashion clicks. A few friends made the list as well. Congrats to everyone!

Fashion Bloggers Susie Bubble and Bryanboy

Just to clarify a thing or two (I know, I know): although there are several occasions where I've been fortunate enough to be flown in several cities as a "guest", nobody has flown me to the Spring 2010 shows in New York, Milan and Paris and all expenses were paid for by my humble pocket. While some of my traditional media counterparts flew first or business class, billeted at ultra fabu hotels indulging with 100-euro breakfasts (recession what recession), I for one had to rely on short-let apartments on craigslist and whatnot. I even flew coach from New York to Milan with model Kasia Struss! In Paris, I paid something like 800 euros for 10 nights at a modest but lovely apartment! LOL Let me tell you one thing though — I'm glad I went for broke and joined the fashion circus this season. I think my investment paid off, otherwise I wouldn't have that gorgeous new banner graphic (which silenced and stunned too many to mention) on top of my website. Hah!

Perhaps next season I'll have a lovely benefactor…. please pretty please?

Now as for me being Christopher Bailey's so-called BFF…… where did that come from?


Thanks again Daily Telegraph!

photo credit: styleclicker

8:59 pm

Bricks Versus Clicks

25/09/2009, Dolce & Gabbana, Fashion Bloggers, Milan

Bricks Versus Clicks

Just going through my usual dose of fashion news online… D&G shows some major online love, even placing's CEO front row at their show yesterday afternoon.

bryanboy, tommy ton of jakandjil, garancedore

From today's Women's Wear Daily:


are now officially front-row material. At least that was the case at
the D&G show on Thursday, where Neiman Marcus’ Burt Tansky and
Saks’ Steve Sadove and other retail heavyweights were accommodated in
the second row, and further back for fashion directors. In front of
them were four high-profile bloggers — The Sartorialist’s Scott
Schuman, Garance Doré of, Tommy Ton of
and Bryan Boy of And to make their job easier, two desks
and four laptops were set up right in front of them, entirely
operative, as there's no time to waste in cyberspace.

From Wall Street Journal's Christina Binkley (via twitter):

  • Arrived in Milan from LA in time to change my shoes and race to DandG. Always weird to see the Saks execs sitting 2nd row in Europe.
  • Well, Saks may be 2nd row at DandG (so am I), but Bergdorf's and Neiman are 3rd. Correlation to their sales? Milan fashion week.
  • Honestly – It's a
    new world order: federico marchetti, ceo of online retailer Yoox, is
    front row at D+G. saks, bergdorf, neiman's, aren't.

12:05 am

In Style USA

12/09/2009, Fashion Bloggers, In Style, Press Coverage

In Style USA

British In Style may have called me "small time" last month but whatevs. In Style USA gave me and my gurls Susie and Rumi a lovely shout out yesterday.

In Style USA

Woohoo! Click HERE to read it online.

More updates to follow. I know, I know… I have so much overdue work that needs to be done but what can I do?

screenshot via In Style