To kick off their Fall 2013 project “Life Your Life” initiative, the lovely folks over at American Eagle invited some of their favourite friends to take part in their Rock Your Walk video project. I went to the launch party at their Times Square flagship store a few days ago and bumped into my lovelies Leandra Medine (of Manrepeller) and my fellow ANTM colleague Johnny Wujek who DJed at the event. Vanessa Hudgens and Jessica Szohr were also there. I also had so much fun taking over American Eagle’s official instagram account that night!
I love American Eagle denim. They’re so easy to wear, the price points are terrific and I could wear them with pretty much anything! It’s so hot here in NYC so, at the very last minute, decided to cut off my American Eagle jeans and turn them into shorts!
Why don’t you take part in the festivities and submit a video of yourself walking in their jeans? The best videos will be added to the an ongoing runway video and will be featured on American Eagle’s major LED billboard on Times Square! Visit www.ae.com/RockYourWalk for more information or to submit your videos!
Photos via: Michael Simon, StarTraks Photo
Do you shop at H&M like I do? Well, I’m thrilled to share that you, my fellow US residents, can now shop online on H&M’s new e-commerce site (http://www.hm.com/US)! To celebrate the launch, H&M invites you, my dearest readers, to take part in their 50 States of Fashion social media campaign.
All you need to do is to post on instagram a photo of yourself wearing a look from H&M and hash-tagging it #HMShopOnlineNY with the last 2 letters being the abbreviation of your state. For example, if you live in California, you need to tag it #HMShopOnlineCA, so on and so forth. All of these submissions will then populate on the 50 States of Fashion microsite where visitors can “like” their favourite looks. After a 3-week submission period (Aug 1 – 21, 2013), the semi-finalists will be determined by the most liked photos from each state. There are five judges, each representing five regions in the USA — Northeast, Southeast, Midwest, Southwest and West. Each of the judges will then select a finalist from their regions. The grand prize winner will receive a $1,000 H&M shopping spree and a trip to New York City to attend an event during New York Fashion Week.
I’ve been selected by H&M to be one of the five judges for this campaign and I’m representing the Northeast Region. This includes New York, New Jersey, Connecticut, Maine, Vermont, Rhode Island, Pennsylvania, Massachusetts, etc.
For more information, visit http://www.50statesoffashion.com.
Join now! It’s gonna be fun, fun, fun!