The Finalist

Written By bryanboy

As you guys already know, I’m currently serving as a judge for H&M’s latest ’50 States of Fashion’ social media contest to promote the launch of H&M USA’s e-commerce site.

Bryanboy wearing a faux shearling vest, white shirt and leather pants from H&M's Paris Runway collection
Bryanboy in H&M Paris Runway Fall collection

I represent the North East region, which covers 9 states, my home state New York included. Some interesting stats — we’ve received over 1,500 photo submissions from my region and over 16,000 votes were submitted on those photos. My job is to pick the finalist representing my region from a group of “well-liked” semi-finalists. Not an easy task when the submissions represent a wide variety of personal styles, aesthetics, etc.

I’m proud to announce Francisca (Ala Mode Wearhouse) (instagram: alamodewearhouse), from Massachusetts, as my personal choice for finalist representing the North East region. As a finalist, Francisca will receive a $250 H&M shopping gift card and a chance to win the grand prize (a trip to NYC + a major shopping spree).

Francisca from Ala Mode Wearhouse in Massachusetts

Congrats Francisca!

Visit to view the rest of the submissions from all regions in the USA.

On me: white t-shirt, vest (click HERE) and leather pants (click HERE), all from H&M’s Fall 2013 Paris Show Collection.


  1. Primrose

    She is wearing London 2012! How is this a winner associated with this year’s H & M US launch?

  2. Love the hair and the subtle colours. I wish I could braid my hair without looking silly. Good choice Bryan!

  3. Dominique

    That jacket on Bryan is incredible, I love the lining and the edges. And congrats to Francisca, she deserves the win.

  4. You look great in your outfit, Bryan. It’s good to know that you were chosen as one of their judges. It seems to be a pretty exciting event, don’t you think? Francisca also look good in her outfit. Do you have photos of the finalists yet?

  5. Hejsan, så fin blogg!
    Gillar du mode, DIY, personliga bloggar, tävlingar och bloppisar lika mycket som jag?
    Då skulle min blogg vara perfekt för dig, kika gärna in och du har väl inte missat att jag gör GRATIS HEADERS i enklare format och även har veckans blogg just nu som du mer än gärna får vara med i !?

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