Do you shop at H&M like I do? Well, I’m thrilled to share that you, my fellow US residents, can now shop online on H&M’s new e-commerce site (http://www.hm.com/US)! To celebrate the launch, H&M invites you, my dearest readers, to take part in their 50 States of Fashion social media campaign.

Bryanboy wearing a faux fur coat from H&M Fall Winter Paris 2013 Collection

All you need to do is to post on instagram a photo of yourself wearing a look from H&M and hash-tagging it #HMShopOnlineNY with the last 2 letters being the abbreviation of your state. For example, if you live in California, you need to tag it #HMShopOnlineCA, so on and so forth. All of these submissions will then populate on the 50 States of Fashion microsite where visitors can “like” their favourite looks. After a 3-week submission period (Aug 1 – 21, 2013), the semi-finalists will be determined by the most liked photos from each state. There are five judges, each representing five regions in the USA — Northeast, Southeast, Midwest, Southwest and West. Each of the judges will then select a finalist from their regions. The grand prize winner will receive a $1,000 H&M shopping spree and a trip to New York City to attend an event during New York Fashion Week.

I’ve been selected by H&M to be one of the five judges for this campaign and I’m representing the Northeast Region. This includes New York, New Jersey, Connecticut, Maine, Vermont, Rhode Island, Pennsylvania, Massachusetts, etc.

For more information, visit http://www.50statesoffashion.com.

H&M eCommerce Launch 50 States of Fashion Instagram Screenshot
H&M 50 States of Fashion Instagram Screenshot

Join now! It’s gonna be fun, fun, fun!