Hugging Amma

Written By bryanboy

Once again, let me ask you my favourite question — when was the last time you did something for the first time?

Mata Amritanandamayi Devi also known as AMMA
Eat Pray Love at Amma event in NYC

My beloved Kelly introduced me to her friend, Mata Amritanandamayi Devi also known as “Amma”, last night. She’s an Indian spiritual leader and guru who’s known for her charity work and of course, she’s known to embrace and hug (over 30+ million and growing) people. I went to her event and I, like many others, got to hug her last night.

Come to think of it, I’m probably the least spiritual person in the world. Ever. When I first entered the Javits Center, I thought I was entering some sort of a cult congregation of white people who found their ‘Eat, Pray, Love’ moment. But after four hours of observation and contemplation, I realized that a little bit of divine intervention from time to time doesn’t hurt.

Hugging her was quite an experience. It was intense. And magical. She looks like what you envision a saint would be. She doesn’t judge. When you approach her, she’ll smile at you and embraces you. Your head goes to her chest. Then you put your arms around her. She’ll chant something for about ten to fifteen seconds and then she grabs your hand and give you either a piece of chocolate or fruit. Then her people tell you to do this whole ‘post-darshan’ thing where you sit on chairs around her to observe her hug other people after you.

It really was crazy — in a good way. I’m so happy I got to see her.

To learn more about Amma, click HERE.


  1. Bryan! It’s joshhcoatess from Twitter! Is the Kelly you speak of Kelly Cutrone? NY’s own PR woman Kelly Cutrone participates in Amma! Just wondering (: OXOX

  2. Amma sounds like an amazing woman. While I probably won’t get to meet her, it definitely reminds me I should get more in touch with my spiritual side. :)

  3. Janine Wanderlust

    I wonder whether she gave you fruit or sugar…anyway, a hug never hurts

  4. Hello ! I’m contacting you because I’ve just oppened a french blog about vintage music (, I want to know what some famous net writers think about it… If you’ve got time to kill, go on and leave a reply ! Thanks and scuse me for the misspellings, I’m French ! J. Andrich. xxx

  5. i love amma! got hugs from her in LA for last 3 years and my body chemistry changed when she was near. you are spiritual my dear!! xo am

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