Replay Jeans debuted their Laserblast‘ collection during Salone del Mobile in Milan last week. Laserblasting is an eco-friendly and safe method of creating distressed denim; a great alternative to the old, not to mention dangerous, way of sandblasting jeans. I went to the launch at Replay’s flagship store at Corso Vittorio Emanuele.

Replay jeans logo
Bryanboy at Replay Laserblast launch in Milan

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Replay jeans store in Corso Vittorio Emanuele, Milan
Laserblast jeans at Replay store
Bryanboy wearing Replay Laserblast jeans
Eleonora Carisi at Replay Laserblast event
Bryanboy being photographed at Replay store
Replay Laserblast videos
Replay laserblast men's denim
Atmosphere inside Replay store Milan