Luisa via Roma recently collaborated with twenty fashion brands (from Antonio Marras and Balmain to Valentino and Theysken’s Theory) to customize a pug dog doll produced by Steiff. They’ve invited select fashion bloggers to ‘sponsor’ each each pug; my friends Tina and Kelly of the Bag Snob is currently sponsoring the Balmain pug. I, on the other hand, cherry-picked the most ornate pug of them all: Francois by Mary Katrantzou.

Sunglasses by Miu Miu, sweater from Burberry Prorsum, pug dog doll by Mary Katrantzou for Luisa via Roma

An online auction will be announced shortly. Proceeds from the sales of the stuffed toys will be donated to UNICEF to support disadvantaged children.

Visit Luisa via Roma (click here) to learn more about their ‘Adopt a Pug Dog’ project.