Many years back, a publication back home asked me in an interview what I wanted for Christmas. I remember saying it in jest that I wanted a billboard along EDSA, a main transport thoroughfare in Manila. That didn’t happen of course. And why should it happen? I’m not a local starlet peddling skin whitening products. Haha! I kid, I kid you. Anyway, fast forward a few years later, I have my jolly self plastered all over Times Square on a billboard. Right in the middle of Manhattan. Pure insanity, no? Yay Diet Coke!

Bryanboy's Diet Coke billboard in Times Square

It made me think — I wonder how fashion models feel whenever they see images of themselves on ad campaigns plastered in huge billboards around the world…