Earlier this year, Balmain Paris announced plans to produce a diffusion line called “Pierre Balmain” with Italy’s Itierre SpA.

Pierre Balmain Spring Summer 2012 Homme
Pierre Balmain Spring Summer 2012 Femme

Pierre Balmain will offer men’s and women’s clothing from day to eveningwear, jackets, jeans so on and so forth. According to WWD, a tee from Pierre Balmain will run you about US$170 — a far cry from Balmain Paris’ infamous yet chic $1,800 t-shirts.