Here’s a quick, behind-the-scenes video of Tobey Maguire’s fall/winter 2011 Prada menswear ad campaign photo shoot with David Sims.

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I thought it was totally random, not to mention surprising, for Miuccia to use a celebrity for her fall/winter menswear ad campaign but the result, nonetheless, is quintessentially Prada. I love how Toby’s mysterious, curious and innocent look matches the collection’s aesthetic. There’s also that undeniable element of geekiness that makes it oh so cool. And those lurex pieces? Mark my words — they’re the new season’s must-have!