A Marketing Ploy at Prada’s Expense

Written By bryanboy

After the Burberry Prorsum show, I rushed to Via Montenapoleone really quick to pick up some of the fall/winter 2012 Prada pieces I sent for alteration. I saw this lady from a far, casually strolling down the street, sporting a canvas bag and that distinct stripe from the spring 2011 collection.

Woman wearing a Prada bag and Prada shoes at Via Montenapoleone, Milan

A few meters later, I saw another lady carrying the same bag, wearing the same shoes. Click click click!

Another woman wearing the same Prada bag and same Prada shoes at Via Montenapoleone, Milan

YES. I had to backtrack and photograph both women.
YES, lady #1 came up to lady #2 for a chat.

Two women wearing Prada bags and shoes and a Swatch watch

I thought it was way too good to be true until I saw the third thing the ladies had in common — look at their watch/bracelet/cuff.

And then look at the paperbags they were carrying.

I smell a Swatch marketing ploy at Prada’s expense. True or not?


  1. If it was me seeing them I wouldn’t believe it. I don’t get it. Too much effort from Swatch no?

  2. Many luxury brands (including Prada) pay agencies during fashion weeks to send people roaming Monte Napoleone street carrying the brand’s shoppers, handbags and wearing total looks from their collections.

    I know this because I work for one of these brands…

    The same thing happens during the first day of sales here in Milan.
    Some big names pay people to queue outside their stores and to roam the streets with their shoppers.

    So that when fashion and TV reporters come to report about the first day of sales (which goes on the news on national TV in Italy at the begining of every sale)the brands get higher visibility.

    As soon as TV reporters are gone, the queues vanish in no-time…

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