I bought my first Byredo fragrance in Stockholm two weeks ago during a lazy afternoon. With my crazy schedule, free time to sniff around wonderful concoctions is a luxury. When I passed by the Byredo store, I knew I had to go in. I’ve heard many great things about this Swedish perfume brand. So I bought ‘Pulp’. It’s my favourite scent out of everything they offered. You know me — I have the vocabulary of a twelve-year old so don’t let me put it into writing how it smells. All I know is that it’s terrific.
What impressed me the most is the amount of effort they’ve put into their branding and packaging. My boyfriend joked how I basically paid a little under US$200 for luxurious paper and boxes. All that jazz for 50ml’s worth of fragrance. But it’s worth it.