JNBY Soho, New York Store

When I went to NYC a few weeks ago, I discovered a brand called JNBY (aka Just Naturally Be Yourself. I've heard of this brand from friends quite awhile back (and of course, the NY Times) but I never really had the chance to visit. They recently approached me to document a mini-shopping trip while I pick some of my favourite pieces at the store. Check it out.

JNBY is located at:

75 Greene St.
New York, NY 10012

Disclaimer: this blog entry is sponsored by JNBY