Hello Stockholm, Hello H&M

Written By bryanboy

Hello Stockholm, Hello H&M

First of all, I am terribly, terribly sorry for the lack of updates. It’s very unusual for me NOT to update my blog this long. The whole month of May has been a whirlwind of long-haul plane rides, cross-continent journeys, car rides, etc. I guarantee you regular programming will resume soon.

Bryanboy + H&M

I’m currently in Stockholm, Sweden, home of fast-fashion megabrand H&M (Hennes & Mauritz). Earlier this week, I had the pleasure of meeting Ann-Sofie Johansson, H&M’s amazing and super gracious Head Designer.

Bryanboy + H&M

Click click click!

As previously mentioned on twitter, I’m currently collaborating with them on a project which you’ll see soon. It’s such an honor to be working with one of the world’s fashion powerhouses and I had lots of fun doing it. 

As a teaser, let me show you Andrea…

Bryanboy + H&M

… and this is Kenneth who I swear looks like a doll in real life.

Bryanboy + H&M

I think the first thing I told Kenneth when I met him was… “oh my god, you’re soo blond!’

Then he was like “I’m sorry, I’m Swedish you know..”

And then I was like “No, no, omg I think it’s amazing, don’t be sorry!”

It was hysterical!!

Bryanboy + H&M

I made the cameraman Tobias, who is also HOT in a rugged sort of way, wear this bow headband…

Bryanboy + H&M

I guess that’s it for now.

Stay tuned…. :-)


  1. Nice pants, can’t wait to see your H & M project. Yes Kenneth looks so perfect, that he seems unreal. :)

  2. tobias is hotter, definitely, than kenneth. tobias doesn’t look gay but his eyes is telling me otherwise.

    good speed on your h&m project.

  3. I follow you for a while now and I wonder why you haven’t post for a while. By the way I love your style…Have fun

  4. stockhol is wonderful..please check th label “cheap monday” when you are there! …and i like tobias headband :-*

  5. trish

    can’t wait to see it. wish there was an h&m here in the philippines!

  6. H&M’s impaact on trends and the fashion world is more important than any other stylist or luxury house.

    The “Garden Collection” was so fresh and beautiful and their “Fashion Against AIDS Collection” is absolutely fantastic.

  7. OMG !
    I was soo surprised when I saw that you were in Stockholm!:D
    I hope that you had a good time, here in wonderful, wonderful Sweden :)

  8. Wow nice!! Really cool that you are in SWEDEN, I’m from Swden, but Uppsala, 40 min from lovely Stockholm!

    Have a nice day :)

  9. BB, please dont forget the fans who’ve followed you since the beginning of time!!! and whatever you do dont change please, like let the fame and glamour get to you! stay true boo! love you always from Australia

    lemonade xxoxoxoxox

  10. Omfg can we please switch place like right.now.
    I wanna eat them alive.

  11. Stephen

    I love you BB but more posts would be nice… I hardly visit your blog anymore for lack of new posts. I think thats the consensus considering you used to receive hundreds of comments per update but you now only receive around 30… just a thought!

  12. Any chance of you coming to Denmark?! Please update if ever! I wanna stalk you with a I LOVE BB sign ;))
    Goodluck with project!

  13. Hey BB,

    Can you please ask the H&M peeps to come here in the P.I.? We need them.. I’ve have it with BENCH..

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