CNN + Elle Magazine Partnership

I came across THIS fascinating article about loneliness while surfing CNN for my usual dose of current events.

CNN and Elle Magazine

I couldn't help but notice the 'ELLE' logo… it seems that one of the world's biggest news networks is syndicating articles from Elle Magazine.

I thought this 'partnership', whatever you call it, is interesting. Especially in these times when traditional media are fighting tooth and nail to boost their audiences and market share.

In light of this, I'm curious what Vogue and Harper's Bazaar have up their sleeves.

Thoughts?

screenshot via CNN