Burberry Spring Summer 2010 – Emma Watson (NOT A PHOTOSHOP DISASTER!)

Burberry Spring Summer 2010 – Emma Watson (NOT A PHOTOSHOP DISASTER!)

Written By bryanboy

Burberry Spring Summer 2010 – Emma Watson

Unless you live under a rock or a developing nation with no internet access, I’m sure you’ve seen images of the lovely spring/summer 2010 Burberry ad campaign featuring Emma Watson & co.

My favourite image is:

Emma Watson for Burberry ad campaign spring summer 2010

Meanwhile, internet pundits from The Cut and Photoshop Disasters to Buzzfeed and yours truly questioned whatever happened to Emma’s leg on this photo.

Emma Watson for Burberry ad campaign spring summer 2010

And voila, here’s your answer. Watch closely and look at Emma’s leg.

Let me be the first one to say this: Y’all got Punk’d by Burberry!

Don’t y’all love social media?

Well played, Christopher, well played. The powers that be at Horseferry HQ should give your digital team a bonus.

photo credit: burberry

0 Comments

  1. although i wouldn’t have wondered where her leg went, I am pretty amazed on the airbrushing that has been done here – i think they look too polished.

  2. THESE ARE MY FAVOURITE TOO, BUT DESPITE I LOVE BURBERRY AND IT’S ROCKSTAR SIDE AND EMMA WATSON I EXPECTED MUCH MORE, I MEAN.. ARE THEY YOUNG PEOPLE OR BUSINESS MEN?..

  3. Lookagain

    In the video Emma’s right hand is much farther into the pocket than in the photo. The models were not in the same position for the video as the still. I still think a little knee got photoshopped out.

  4. I think Emma looks rather constipated in the first pic. as mary remarked, everybody looks too polished. i don’t think emma was a good choice for burberry — they needed somebody more fun/alternative.

  5. i don’t think that they should’ve used that photo in the first place regardless if it was photoshopped. visually, the leg position is distracting being bent at that angle. but she’s a fantastic spokesmodel for burberry.

  6. thegoodchic

    SHE’S A VERY LUCKY TEENAGER. FROM HERMIONE TO GOING TO AN IVY LEAGUE and now BURBERRY?! I could die now if I were her.

  7. Nice pictures, the stylist has done a great job and the pictures look very alive. In one of our forthcoming photoshoots will definitely apply some of your creatives ideas.Thanks!

  8. I love the fw09 campagne with her! great styles, great airburshing, amazing ad! But this campagne is a catastrophe! They look like 14 year old! Looks like some interns photoshpped it!
    This shouldn´t be the final results!!!
    bad work Bruberry!!!: (

  9. chuzzling

    I don’t understand why they got Emma. She’s a nice girl, but she’s just not the right person for Burburry. She doesn’t even photograph well.

  10. Watch the video and freeze the frame at about eight seconds. You should be looking at a shot of their upper bodies.
    Now compare the two images.
    The angles of the two bodies are different in the video. The shoulders meet differently which allows the hand over to work and the sharper angle by him and more front facing by her allows the leg to work.
    When you just look at the legs in the video it looks ok, but the upper bodies don’t match. It’s masked by zooming so you only see the legs and upper body separately.

  11. AdhiPuTaw

    I Agree with koko, Alex looks stoned in the photos. But let’s forgive him for he’s no model.

    Burberry is definitely aiming for younger customers this season and Emma, being British and young, is a great representative for the brand. The clothes themselves—all short, bright, and lightly colored—suit Emma really well. But the fact that Emma LOOKS pretty much like a kid (she’s actually two years older than Karlie Kloss but looks the contrary) gives me the impression that the SS10 collection isn’t suitable for twenty-something and slightly older women.

    One thing I don’t get about the campaign is how come, among all the beautiful clothes that Bailey created—with all those twists, knots, and drapes on every mini dresses—the Burberry people (whomever that might be) opted for the trench? I mean, the trench is an obviously essential thing of Burberry. Whenever we go to whichever Burberry boutique we will find a trench. So why not sell something peculiar to the SS10 collection, the twisted dresses?

    I think the SS10 collection is very fresh for Burberry, so I feel that is it such a waste that they didn’t put enough of the twisted dresses on the campaign when those are what’s making this collection so fresh.

  12. All Women Stalker

    Emma Watson became super famous in a very short span of time!… Well, she’s so beautiful that if ever I’m gonna have a daughter, I want her to look like Emma :)

  13. Fat? Rubbish, her leg looks perfectly normal. It has some muscular definition, which is a healthy and attractive thing, probably from sports (she played field hockey remember?)

  14. The angles of the two bodies are different in the video. The shoulders meet differently which allows the hand over to work and the sharper angle by him and more front facing by her allows the leg to work.

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