Burberry Spring Summer 2010 – Emma Watson
Unless you live under a rock or a developing nation with no internet access, I’m sure you’ve seen images of the lovely spring/summer 2010 Burberry ad campaign featuring Emma Watson & co.
My favourite image is:
Meanwhile, internet pundits from The Cut and Photoshop Disasters to Buzzfeed and yours truly questioned whatever happened to Emma’s leg on this photo.
And voila, here’s your answer. Watch closely and look at Emma’s leg.
Let me be the first one to say this: Y’all got Punk’d by Burberry!
Don’t y’all love social media?
Well played, Christopher, well played. The powers that be at Horseferry HQ should give your digital team a bonus.
photo credit: burberry
Still not convinced – call me stupid but there is something wrong with the final picture, even with the length of each side of the bermuda short!
Ugh! We got punked. Sheeesh.
although i wouldn’t have wondered where her leg went, I am pretty amazed on the airbrushing that has been done here – i think they look too polished.
i dont think Emma suits Burberry. Shes pretty but in my opinion it just doesnt work out.
http://www.chestcinema.com
The whole picture is about the leg now.. can’t concentrate on the rest of it:P
alex watson is hott but he looks reallyyyy stoned in this picture
Still on other pictures you can tell they’ve erased her knee, AND, her head is larger than her waist, how weird is that !
THESE ARE MY FAVOURITE TOO, BUT DESPITE I LOVE BURBERRY AND IT’S ROCKSTAR SIDE AND EMMA WATSON I EXPECTED MUCH MORE, I MEAN.. ARE THEY YOUNG PEOPLE OR BUSINESS MEN?..
Thank you for the proof.
NO ONE’S leg can bend at that angle and not be broken.
In the video Emma’s right hand is much farther into the pocket than in the photo. The models were not in the same position for the video as the still. I still think a little knee got photoshopped out.
I think Emma looks rather constipated in the first pic. as mary remarked, everybody looks too polished. i don’t think emma was a good choice for burberry — they needed somebody more fun/alternative.
How is this news? How exactly did Burberry “punk” anyone?
So obvious it wasn’t photoshopped! Thanks for this!
????? This ad is better than the last, but where is Alex Pettyfer???? Hmmmmm????
i don’t think that they should’ve used that photo in the first place regardless if it was photoshopped. visually, the leg position is distracting being bent at that angle. but she’s a fantastic spokesmodel for burberry.
SHE’S A VERY LUCKY TEENAGER. FROM HERMIONE TO GOING TO AN IVY LEAGUE and now BURBERRY?! I could die now if I were her.
Nice pictures, the stylist has done a great job and the pictures look very alive. In one of our forthcoming photoshoots will definitely apply some of your creatives ideas.Thanks!
hey Bryan!saw the ad on yahoo and it wasn’t that bad.
xo – TiffanysSmallWorld.blogspot.com
Whatever it is I just like it
I love the fw09 campagne with her! great styles, great airburshing, amazing ad! But this campagne is a catastrophe! They look like 14 year old! Looks like some interns photoshpped it!
This shouldn´t be the final results!!!
bad work Bruberry!!!: (
Her leg’s just fat. Burberry is at least honest about her leg! :))))
I don’t understand why they got Emma. She’s a nice girl, but she’s just not the right person for Burburry. She doesn’t even photograph well.
her brother is HOTTTTNESSSSSSSSSSSSSSSSS!!!
Watch the video and freeze the frame at about eight seconds. You should be looking at a shot of their upper bodies.
Now compare the two images.
The angles of the two bodies are different in the video. The shoulders meet differently which allows the hand over to work and the sharper angle by him and more front facing by her allows the leg to work.
When you just look at the legs in the video it looks ok, but the upper bodies don’t match. It’s masked by zooming so you only see the legs and upper body separately.
Nice socks, Emma!
I Agree with koko, Alex looks stoned in the photos. But let’s forgive him for he’s no model.
Burberry is definitely aiming for younger customers this season and Emma, being British and young, is a great representative for the brand. The clothes themselves—all short, bright, and lightly colored—suit Emma really well. But the fact that Emma LOOKS pretty much like a kid (she’s actually two years older than Karlie Kloss but looks the contrary) gives me the impression that the SS10 collection isn’t suitable for twenty-something and slightly older women.
One thing I don’t get about the campaign is how come, among all the beautiful clothes that Bailey created—with all those twists, knots, and drapes on every mini dresses—the Burberry people (whomever that might be) opted for the trench? I mean, the trench is an obviously essential thing of Burberry. Whenever we go to whichever Burberry boutique we will find a trench. So why not sell something peculiar to the SS10 collection, the twisted dresses?
I think the SS10 collection is very fresh for Burberry, so I feel that is it such a waste that they didn’t put enough of the twisted dresses on the campaign when those are what’s making this collection so fresh.
Emma Watson became super famous in a very short span of time!… Well, she’s so beautiful that if ever I’m gonna have a daughter, I want her to look like Emma
Fat? Rubbish, her leg looks perfectly normal. It has some muscular definition, which is a healthy and attractive thing, probably from sports (she played field hockey remember?)
The angles of the two bodies are different in the video. The shoulders meet differently which allows the hand over to work and the sharper angle by him and more front facing by her allows the leg to work.
They look like 14 year old! Looks like some interns photoshpped it!