Outsider Peeking In (Bloggers at Shows, Bloggers vs Print Media, Future of Bloggers)

Written By bryanboy

Bryanboy at Gareth PughOutsider Peeking In

I'm cleaning up my email inbox (shock horror! yes, I know) and I thought I'd share some of my answers to a recent interview I did. I thought they were interesting as in "wow, where did that come from" interesting. I could go on and on and on and on forever…

In any case, I doubt my nonsensical statements would hold up in a petri dish so I'll leave it up to you to make what you can out of em…

Bloggers at the Shows:

Fashion (in spite of it being conservative at times) is about pushing
the envelope and making a statement.  In this harsh financial climate,
designers are finally acknowledging and embracing the internet as part
of their marketing strategies, hence the decision to invite bloggers to
their shows. For designers to 'test the waters' so to speak is a VERY
bold and risky move considering most luxury houses are extremely
protective of their image. To put internet personalities and industry
novices on the spotlight is something that shouldn't be taken for
granted. The value from doing so comes in many forms: from bloggers
communicating to their audience about the show to the press generated
by the said houses for having bloggers there. Personally, I think it's
a smart move and a win-win for everyone. I wouldn't be doing this
interview had I not participated during the show season.

How does it feel to being there? I feel thankful and privileged. I have
always considered myself as an outsider "peeking in" where I shouldn't;
so to be placed in such prime spot alongside – and to personally
interact with – industry veterans whose careers you've tracked since
childhood is truly an honor. Although the view from the frontline is
unbeatable, for a fashion enthusiast such as myself, there's an
enormous difference on seeing a
designer's creative vision up close in real life versus seeing them
online or in
print. I have zero qualms about hierarchy or what have you so seating
assignment is irrelevant; I'm just happy to be at the shows to witness
the magic!

Bloggers vs Print Media:

I don't understand the competition and fight for authority between print journalism and bloggers. They should (and these days, they DO) complement each other. I owe so much of my exposure to print media. Also, I cannot count the number of times I receive magazine cover & editorial "leaks" via email for me to blog about with hopes of stimulating the interest of my readers to buy the said publication. The way I see it is that we all have our own unique voice and perspective in delivering information and opinion to our respective audiences. The beauty of the internet is that it provides anyone and everyone with a platform to be heard. It really is a free for all. Case in point: fashion blogs. Some focus on reportage, some focus on streetstyle images and some even regurgitate what print journalists put out there! And then you have personal journals like mine with an emphasis on fashion whose main goal is to entertain and, hopefully, inspire its readers. I've always considered my site as a very, very light read and that's how my readers like it.

Future of Bloggers:

Cliche as it sounds, we're already seeing what the future is for
bloggers: first-hand access to the shows, traditional media/print
positions, collaborations with fashion houses. Some are turning into
designer muses, some are working with retail stores as guest buyers
while some have launched modeling careers. A few bloggers even have
their own merchandise and/or clothing lines. It's interesting (at the
same time, predictable) how it's all unfolding. Bloggers are, without
question, the new celebrities. You've got a bunch of independent,
passionate individuals who live and breathe
fashion twenty four hours a day and they use the power of the internet
to fuel
their obsession or express themselves creatively to their audience.
It's a great shift compared to the usual, run-of-the-mill manufactured
Hollywood suspects, don't you think? In the end, I'm very curious and
fascinated how long this 'trend' would last and where it would all


photo credit: Marquis de Lannes


  1. Bryan boy,
    I really like the honesty and thought you put into writing this entry. As a fellow fashion blogger (albeit a baby in the blogosphere), I share similar thoughts as you. For example, just being at fashion shows makes me extremely happy no matter where I’m sitting and many people need to realize that blogging is not a bottom tier media but consistently emerging as the next means to communicate with a larger more interactive audience.
    Kudos to your successes!

  2. I agree with Kimberly, the important is to be there, no matter where and blogging is maybe…most interesting than reading most of the fashion magazines, I guess so, because we can say whatever we want.

  3. i have no idea how many houndreds of people have told you that before buut i would give my liife for your sunglasses. Oh yesss.
    i <3 bryanboy.

  4. bloggers ARE the future! thanks for posting this. you’re so insightful & spot-on, and the perfect example of why blogs are making its way to the top :)

  5. I was wondering, earlier today, what’s the authentic percentage of bloggers blogging just because. Just because it’s a privilege to do so, just because it’s an honor and an unprecedented chance to stand out, to make a difference, to raise your voice, to make yourself be heard outside your very own synapses. And as sad and (undocumented, true) that may sound, I think there’s a lower than the expected average of true blood bloggers. The authenticity and originality of the entire blogging-thing is proof enough that real bloggers don’t really stand up. They’re lost, errant in the uniformity of blogging. Enrolled in the army of bloggers in a war not their own, in a cause not their own. They’re in with the flow, they end up being caught up in it and choked by it. They end up quitting blogging, bitter and disgusted.
    Others, more anchored in reality, march on, with determination, against all odds (aka fashion sharks, print media, the other bloggers, the entire world). They march on following their purpose, their target. Their light at the end of their own tunnel. Bloggers are the new celebrity if they consider it so. Bloggers are the new celebrity if they allow it. Bloggers are the new celebrity because they tend to go with the flow. And when the lights hit the wave, that’s when they get disoriented and forget they’re coming from down under and their very charm is sticking with La Resistance. The anti-celebrity wave. The underworld of celebrity. Hopefully (and yes, I strongly disagree with you), bloggers will just remain bloggers; better said: bloggers with stick with being bloggers. Because that’s how we know them, that’s how we love them, and that’s how they deliver.
    Honestly yours,
    K from Stylefrizz.com

  6. hola bryanboy me encanta tu forma de ser, de parecer, de parecer, de andar, de caminar, de pensar, de actuar, te amooo en todo el sentidooo de la palabraaaaa, me ancanto cuando te vii en estos dias en una entrevista para el E! glam tour con Eglantinna zingg, a parte ya te sigo en twitter sigueme por favor @albertodaily28 … te conoci a travez de pelayo diaz q tambien lo amoooo son unos divinos los dos

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