Net-a-Porter & Fashion Blogs
Natalie Massenet, the amazing woman who founded luxury online retailer Net-a-Porter, answered my question at the International Herald Tribune Techno Luxury Conference in Berlin today.
According to Natalie, fashion bloggers and affiliate sites contribute to 5% of their sales.
The Financial Times reported Net-a-Porter’s 2008 revenues at £81 million or approx. US$134 million. Five percent is US$6,700,000 in sales alone. Amazing eh?
I honestly thought the percentage would be much higher than 5%… but… it’s good to know.
Meanwhile, thanks to Oli of Wednesday, THIS brought a smile to my face.
Thank you so much Natalie (via the IHT and Business of Fashion) for answering my question.
I wish I was in Berlin right now. There’s lots of interesting revelations today, especially from Christopher Bailey of Burberry.
screenshots via twitter
Thank you all so much for your comments and support
You should write more posts like this.
I like your coverage and tweets on the conference.