James Franco for Gucci by Gucci (Outtakes)

And this is why luxury fashion houses should NEVAH hire a celebrity to star an ad campaign. I can’t even imagine how many millions of dollars James Franco got paid for his Gucci ad campaign (stolen from a model, as always) but watch this video. He’s off the rails, I’m telling you.

He can’t even pronounce Gucci correctly. Speechless. Please tell me this video is a spoof. Or some ‘twisted’ viral marketing thing to promote the fragrance. Please.