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March 18, 2009

Jil Sander at Uniqlo

Jil Sander at Uniqlo

Jil Sander (the REAL Jil Sander) is back in the world of fashion! Japanese fast fashion superstore Uniqlo recently tapped Jil Sander to oversee their men's and women's collections.

TOKYO (AFP) — German luxury fashion designer Jil Sander is teaming up with Japan's no-frills clothing retailer Uniqlo, the company said Tuesday. Sander -- best known for her minimalist creations for executive women -- said she will now oversee men's and women's apparel at Uniqlo, operated by the Japanese chain Fast Retailing Co Ltd.

"I think you must be surprised to see me here," she told reporters in Tokyo.

"But I'm not interested in the past. I'm here for something completely different. The challenge for me is to establish premium quality in a democratically-priced brand.


Jil Sander at Uniqlo

Am I the only one excited about Jil Sander's new role? I think it's a match made in heaven. Uniqlo is known for their no-frills, simple "basics" and who better design for them other than the master of minimalism herself?

This is awesome, awesome news. I can't wait to see what happens. I'm a big fan of Uniqlo, I mean hello, I'm wearing a pair of orange boxers from them right this second! 

Now all we need is Helmut Lang back and it's the 90s all over again. Helmut, Jil and Ann.

Interesting times indeed considering most of the fashions for Fall 2009/2010 were inspired by the 80s.


*photo credit: WWD

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