Now you see it, now you don't.

Written By bryanboy

Now you see it, now you don't.

We all know discretion is one of the key traditions of a good ol' luxury house and I cannot help but giggle when I saw this little "hide the price" feature on Boucheron's website. I thought it was cute. Just like the old saying goes, if you have to ask it means you can't afford it.

photo credits: boucheron, asprey


  1. Surely selling your nonexistent first-born would take care of the price of the watch and the bag!? ;)

  2. The “to show or not to show” feature is really cute. It’s going to be useful for gift requests; like asking mom could I have this, or honey Christmas gift please.

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