-"hmmm
i have ordered from bluefly in the past (perhaps not in the past 6 months) and i have never seen that paper bag.
isn't it a bit ridiculous and redundant for them to ship an item, in a paper bag, INSIDE a box?
"
-"Haha... Yeah, I thought it was kinda strange! I was thinking, Where am I going to use this bag?? Maybe they're trying to elevate your purchase, as if someone did your personal shopping, and then sent it to you. I don't know.
"
-"so I have noticed this in a lot of shows and movies most recently in sex and the city. So I have been asking people who shop on bluefly if bluefly sends a shopping bag with purchase and they said yes ! I also have a friend that told me that she once saw a bluefly pop-up store in soho.
"
-"Displaying a brand or website in a movie/TV show is called
"product placement." It's a type of advertisement that doesn't use regular advertising slots. It discreetly "advertises" to consumers without being too obvious, subliminally.
"
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