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October 19, 2008

Magazine Covers: Return of THE FACE

Magazine Covers: Return of THE FACE

I see a trend here and no, it has absolutely nothing to do with the now-defunct The Face magazine. Remember how most fashion magazine covers focused on faces back in the dark ages? For example, check out these vintage magazine covers from Harper's Bazaar USA (1981) and Vogue USA (1976).

Vintage Magazine Covers - Harper's Bazaar 1981 and Vogue 1976.

Click click click!

I noticed this while browsing the magazine rack at Borders in Singapore. The cover that caught my eye was Liv Tyler for British Harper's Bazaar (October 2008).

Liv Tyler on the cover of British Harper's Bazaar magazine for October 2008

V Magazine made 14 smashing covers featuring my favourite Natasha Poly, the Aussie Abbey Lee Kershaw, Agyness Deyn, Lara Stone, Sunniva Stordahl, Anja Rubik, Frankie Rayder, Daria Werbowy, Malgosia Bela, Eniko Mihalik, Anna Selezneva and of course, supermodels Eva Herzigova, Naomi Campbell, Christy Turlington. Inez & Vinoodh shot all these for V55 (September/October 2008)...

V Magazine issue V55 cover featuring Agyness Deyn, Anna Selezneva, Naomi Campbell, Natasha Poly, Daria Werbowy and more.

while Steven Meisel photographed Anna Jagodzinska for the Vogue Italia cover (October 2008).

Anna Maria Jagodzinska for Vogue Italia October 2008 cover

I have absolutely no idea who James Franco is (I googled him and apparently he's an actor) but he's on the October 2008 cover of Interview Magazine.

James Franco for Interview Magazine October 2008

Speaking of actors, IMG and Gossip Girl's Taylor Momsen also managed to snag a cover of her own -- Crash Magazine Fall/Winter 2008-2009 issue.

Taylor Momsen, Crash Magazine FW 2008-2009

And now, check out these November 2008 covers coming to a magazine stand near you.

Alana Zimmer is on the cover of Vogue Russia

Alana Zimmer for Vogue Russia November 2008 cover

French icon & superstar Vanessa Paradis for Vogue Paris

Vanessa Paradis for Vogue Paris/French Vogue magazine November 2008 cover

Lara Stone and her infamous gap teeth for of i-D magazine.

Lara Stone for i-D magazine November 2008

Do you see what I mean? It's all about THE face.

To be quite honest, I find this all very interesting.

I'm very curious as to what sort of impact this would do, considering ad revenues and circulation numbers are down for most magazines. Can magazines sell issues based on faces and just faces alone, as evident on the above covers?

Also, the world is going through a crazy financial turmoil. Are these "face-only" covers a result of a cost-cutting move? It's cheaper to shoot in a studio rather than an elaborate set...

What do you all think?

*photo credits: iconography, tfs, frillr, supreme, ontd, models.com

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