Luxury Brands & Fashion Designer Pronunciations
Chanel not Channel. Versace not Versays. So how the hell do you pronounce A. Lange & Söhne, purveyor of very fine watches? What about Hervé Léger, who is now being designed by Max Azria?

My head bitch in charge, the fierce Olga Sherer at Hervé Léger fall/winter 2008-2009. Photo via Getty.
Well, The Imperial Hotel Management College of Canada made these videos on how to pronounce your favourite luxury brands. Click click click!
How do you pronounce Christian Louboutin?
How do you pronounce Vacheron Constantin?
How do you pronounce Piaget?
How do you pronounce Patek Philippe?
How do you pronounce A. Lange & Söhne?
How do you pronounce Baume & Mercier?
How do you pronounce Cartier?
How do you pronounce Franck Muller?
How do you pronounce Girard-Perregaux?
How do you pronounce Jaeger-LeCoultre?
How do you pronounce Yves Saint Laurent?
How do you pronounce Versace?
How do you pronounce Thierry Mugler?
How do you pronounce Romeo Gigli?
How do you pronounce Lucien Pellat-Finet?
How do you pronounce Louis Vuitton?
How do you pronounce Loewe?
How do you pronounce Hervé Léger?
How do you pronounce Givenchy?
How do you pronounce Hermès?
How do you pronounce Comme des Garçons?
How do you pronounce Chloé?
How do you pronounce Balmain?
How do you pronounce Ermenegildo Zegna?
Fun eh?










I’m Italian and listening to Italian fashion designer names(Ermenegildo Zegna, Romeo Gigli and Versace)has been quite funny! I understand that some sounds from foreign languages are really difficult to pronounce (I know I’ll never be able to pronounce some English sounds properly) but at least in this kind of examples they should be pronounce perfectly!!
Can anyone please tell me how do say ” ROLEX” .. I mean lot of people say it as plain ROLEX where as few call it as Lolek.. which is right ?
so brilliant
Merci Beaucoup Bryan!
C’est super and tres bien!
thanks for this one! I FEEL CIVILIZED NOW! :) lol
thanks! very useful! hahaha…
btw did you know a lot of people (in germany;-) pronounce ralph lauren like a french name? and he is soso freakin’ american… the zegna stuff i di not know either! great idea. and how do you pronounce MIU MIU ;-)?
THIS IS SO USEFUL!!!! THX^^ HAHA!!!!
i remember Anna Wintour pronounced it in a video posted by bryan on his very own blog as shoe-ler, oh well… Anna Wintour she is.
Another tricky name. How do you say Proenza Schouler?
It’s pro-in-za skoo-ler.
that is an awesome post byran.i don’t have problems with french designers’ and models’ name but sometimes italian names are tricky for me.like the last vid.thanks and keep up the terrific work.greetings from hungary.
I love this post!
Sorry, why are we asking Canadians about good French pronounciation? That’d be like asking Americans how to pronounce English correctly.. disaster!
It pays to first know where the name comes from (or the designer). Your examples are a mix of mostly French names/designers and some Italian and German. Europeans don’t have a problem pronouncing these as they are exposed to the different languages in Europe, but outside Europe, it is indeed a challenge.
Lanvin is pronunced almost like lawn van. One needs to learn the French basics to really say it right. Watching French movies is plus like Goddard and Truffaut.
Very informative post!
Hey Bryan, here’s a video on how to pronounce Louis Vuitton bag names.. It’s also very informative!!
http://youtube.com/watch?v=S9UiFt5flrk
did they get this from about.com or it’s the other way around. whatevs. this is so fun! haha fasyon class: reading and speech 101 haha
how about Ghesquière?
When I was in college I forced myself to take French lessons at the Alliance Francaise bec. when I was in art class my teacher horribly mispronounced a lot of French artists names. The French language is a lot more consistent than the English. Learn it and learn it well. Who doesn’t want to be a sophistocrat here? Let me hear you.
how to correctly pronounce lanvin.. anyone?
so i was RIGHT ABOUT CHLOE !!!!!!!! everyone would be saying the english “chloe” rather than the french one !!! :P !!
and yes i had few gals saying ” CHANNEL”
and also the models name !!! can someone start videos of model name pronunciations!!!! so many gals and soooo much new names !! its always painful !!!
bhisan… thanks for pointing it out. i went ahead and fixed it.
Great and valuable entry, sometimes those names become bitches and you lost all focus when you are trying to pronounce them :)
mistake :
“How do you pronounce Franck Muller?”
they say “cartier”
whoops!
i went ahead and fixed it. hit refresh and let me know if u experience any problems ;)
hey! the first four vids were all loubotin.