The letter B stands for the word BRILLIANT.

The secret is out of the bag. Check out Conde Nast’s Portfolio magazine’s feature entitled "Blogs for Brilliant Minds", part of their Brilliant issue. The fierce team at Portfolio recently interviewed Marc Jacobs and to quote:

But the most surprising thing involved one of those bags. Days after
the show, the blogosphere was busily buzzing about it: The large,
ostrich leather tote with sunray designs spreading across one side was
called “BB”—and it turned out that the name came from Jacobs’ favorite
blog, BryanBoy,
a deliciously funny read obsessed with all things
fashion, especially the blogger’s favorite designer, Marc Jacobs. The
bag will retail this September for $1,295 in leather and $4,800 for the
ostrich version.

“Love your passion for fashion—after all, where would designers be
without enthusiasm like yours?” Jacobs is quoted on the 19-year-old
Manila-based blogger’s homepage.

As a powerhouse designer and one of the key figures on our Brilliant List,
Jacobs, who is notorious for running late (his shows rarely start on
time), would seem to have little time to read blogs. But as the
internet has taken on a greater role in fashion, from live video of the
runways to up-to-the-minute perspective and commentary on the latest
trends, it has become an essential source for designers. Besides BryanBoy, Jacobs also makes a point of reading the more serious On the Runway, the fashion industry blog from New York Times writer Cathy Horyn.

Isn’t it amazing? I’m truly, truly, truly, utterly blessed. Words cannot describe etc etc etc. Not bad for a blog that’s 4+ years old eh?

I have one thing to say to my mother.

Lap it up!

(Just kidding. Love you mom!)

PS. Marc, I love you. You know that.
PPSS. To the lovely Mr. Anton Huang, purveyor of luxury goods in the third world, do I get a 75% discount now? The ostrich bag is US$4,800… hahaha ;)