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February 18, 2008

Louis Vuitton: The Journey TV Commercial

Louis Vuitton: The Journey

A few fashionistas over at Fashionista thought of Louis Vuitton's first TV commercial as a joke. I'm thinking quite the opposite. I *LOVE* the commercial! It's quite moving and touching. In fact, the message is crystal clear to me. IMO, the folks at luxury powerhouse Louis Vuitton went back and paid homage to their roots: the art of travel. Afterall, travel is an integral part of the brand's DNA. Nowhere in this commercial you'll find the usual flash flash "bling" stereotype the average Joe associates with Vuitton. I think it's a nice little flashback to the bygone era where only the traveling set knows about the historical and cherished by millions monogram.

See for yourself. It's very beautiful, no? I love the shot with the girl inside the car staring at her window. I *so* know that feeling!!!

Where will life take me? Well, I would say one day I want to visit Asnieres where the Louis Vuitton Museum is located. Unfortunately, it's not open to the public... the chances of that happening are pretty much slim to none so I would say life will take me to hmmm... I know, Le Depot in Paris! Hahaha! JK.

Oi, I've been there once (we all have our first time) and it was hilarious. Even my gay French friends were shocked. I don't see the big deal, really.

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