Marc Jacobs Store Manila
I finally paid the new Marc Jacobs store a visit. The first thing I said to myself was… "wow, we finally have a Marc Jacobs boutique in the third world."
Oh hella click, click, click if you work for SSI/Store Specialists Inc. That includes you, too, purveyor of luxury goods in the third world, Mr. Anton Huang. Oh and Marc, eeek! I have a feeling y’all won’t be pleased with what I’m about to say. Nothing personal — just my observations. You know I love you both though.
Click click click!
After much anticipation, I finally hauled my bimbo arse to the new Marc Jacobs store in Greenbelt.
As you know, there used to be an Yves Saint Laurent accessories boutique there… YSL is now a goner though. Soo sad.
The store was dead empty when I went there. Nobody else except for me.
Empty as in there was only 1 member of staff manning the counters. She was quite nice and helpful.
I spent a few minutes looking around and all I saw were bags. This is the left side of the store.
… and on the right side, you’ll see more bags, bags, bags, bags, bags, bags, bags.
When I questioned one of my friends what’s the new Marc Jacobs store like, she said it felt as if the new store was a "graveyard of bags"… cold and empty.
I don’t blame her though. The only non-bag items on display were a pair of glasses… and a pair of shoes. I’m not kidding! Sunglasses on the left… shoes on the right.
The store is tiny, yes, but it’s a heck of a lot bigger than YSL. There’s so much space I’m sure a rack or two of ready to wear and other accessories won’t hurt, no?
Even more bags… again, this side is on the left, where the Christmas tree is.
Wanna know what that thing is behind the Christmas tree, away from public display? Even passers-by can’t see it properly.
It’s the Marc Jacobs spring/summer 2008 runway show!
You’ll have to go inside the store to see it… but then again, why would you want to watch the vid when it’s available online? I guess it’s to create mood/whatever… I dunno. Personally, I’d move the tree somewhere else in the store so the Spring 08 video is more prominent. Think about it.. "oh look, there’s the Spring 2008 show, maybe I’ll pop by the store and see if they have Spring pieces" etc etc etc.
Etc etc etc etc etc.
1) Most of the bags are from Marc’s fall 2007 collection… a lot aren’t from the runway though. No surprise there. I **know** runway pieces barely hit the shelves and if they do, they end up at flagships. Also, unless I’m mistaken, I think I must have seen a few spring 07 bags. Maybe it’s just me.
2) They do have about 3, 4 or 5 new pieces for Resort. Most of them are mostly mocha/beige/dove gray/something along those lines coloured pieces.
3) I asked when the Spring/Summer 2008 items are going to be available and the lady told me they don’t know.
Me: um, so when are you getting the new Spring 2008 bags? I’m looking for this tote-like bag with another purse on the outside.
Sales Associate: (confused look) We didn’t make those bags.
Me: Oh yes you did! It’s on the runway show!!!!! (we were near the tree so I pointed to the little video screen behind it)
Sales Associate: Oh. I don’t know.
Of course I was referring to the new Spring ’08 bags that are now available for purchase online, like at one of my favourite stores, Luisa Via Roma.
Marc Jacobs Serafima Bag €1980
Marc Jacobs Robert Bag €2099
Marc Jacobs Duffy Bag €1770
all at Luisa Via Roma
This is the runway version that I fell in love with…
Photo credits: Luisa Via Roma/Style.com
(OK. NEXT TOPIC.)
4) NONE of the pieces they have available are on sale. No markdowns, no sale items, and
all of them are full-priced. I repeat, FULL-PRICED, meaning they’re a
bit more expensivo than the usual retail prices when you buy things
from overseas. Again, no surprise there. Retailers around the world are fighting over one another with massive sales… heck, Faran of Fashionista even tipped back on December 4 that the Marc Jacobs boutique on Mercer St., New York held a 70% off sale for Fall/Winter 2007. Yep — THAT brilliant collection. Someone even posted a comment saying that shoes are also at 70% off in the Las Vegas store.
Also, go online to all the major shops in Europe/US — Saks, Neiman, Bergdorf, eLuxury, etc.. they have massive sales going on.
I asked the helpful lady when they’re going to be on
sale AND when the new arrivals are coming and she said she doesn’t know — she offered to take my contact
details instead, which I wrote on a little ‘guestbook’ of some sort. I know I could easily say "well these items are NOT really geared for anyone who wants to buy it on sale" for the hell of it. But that’s not necessarily true. I know lots of ladies with a heck of a lot of dime and most of them echo my sentiments. IMO, more and more people these days, especially in the third world, are becoming more and more educated and aware of their options, thanks to the internet. Third world folk who want to buy luxury goods are savvy online shoppers and a lot of them travel… or shop outside the third world because it’s more affordable.
I’m trying to think who SSI’s market is — fashion-savvy folk or people with penny to spare but don’t know any better? While I am, in no means, fashion savvy (hello, look at me — one look is all it takes for you to spit your coffee to your keyboard!), I’m quite obsessed with the whole thing!
I’d be very, very sad if the Marc Jacobs store here ends up like Yves Saint Laurent because it didn’t do well. I dunno. Is it sustainable, in the long run, to sackride the handbag bandwagon?
I mean come on! How on earth is it possible for a chica brand like YSL to close up shop in a few year’s time?
Am I missing something here? SSI fascinates me to no end. I’m dead serious when I say it’s fascinating learning about Filipino consumer practices and luxury habits. What are people buying? What works? What doesn’t work? Why are stores opening/closing? Why are luxury stores here are so slow when it comes to ‘sales’? Who are their target demographic? Why are third world buyers buying this and that. What’s up with the selections? I have soooo many questions but I’ve never worked in retail so I guess in this lifetime, I’ll never know the answers. Heck, in other countries you have courses such as "luxury brand management". Etc etc etc. I’m honestly, truly, madly, deeply intrigued.
GOD I SUCK WHENEVER I DIG "DEEPER", NO? LOL
I think this is nice. I get to put my mere 2 brain cells to practice.
I like the new Marc Jacobs store if you are looking for bags. Mind you, the bags are gorgeous.
But if you’re looking for something else, your best bet is to go online and/or call other Marc Jacobs boutiques around the world who can ship to wherever you are.
And for those of you who are interested, Marc by Marc Jacobs, is going to open next month, as in January 2008!
Now **THAT** I can’t wait. I *LOVE* Marc by Marc Jacobs. Think about it — in Hong Kong, all the sales associates I’ve met are young, have funky hair and I remember one of them having a nose ring.
Also, the Marc Jacobs team ordered the San Francisco store to have "WORST PRESIDENT EVER" on their window display.
Will it be as fun and youthful as other Marc by Marc Jacobs stores around the world? Answers on a postcard…
Email me and tell me you love me. My email address is email@example.com.
I love you all!
PS. I’m not hating!!!! OMG I’m not!! Marc is NEVA gonna name a bag after me now.