Wallpaper* Magazine’s $55,700 In Style Ad

Sorry, can’t resist. Does Tyler Brule (sorry Tyler but I have a third world keyboard incapable of those fancy schmancy characters you have in your name) know about all this? You know what they say — desperate times, desperate measures. There’s money in the masses and the best way to get the attention of masa is by going through the good ol’ celeb route. So tell me, why is Wallpaper*, (if you’re old, like me, then you’ll know what wallpaper* is) advertising at In Style Magazine? Why are they courting the celeb-obsessed pack? Isn’t that like wrong wrong wrong? Ladies… meet Wallpaper* Magazine’s $55,700 1/3 page vertical ad on the October issue of In Style.

wallpaper* magazine

Wallpaper*?
In Style?
Why?