No-l-ita, No Anorexia

if you’re gonna go for thinspiration you might as well go for the kill, right? Italian brand Nolita unleashed their latest ad campaign in Milan featuring Isabelle Carro, a 27-year old anorexic who weighs 70 pounds. Yes my minions, she’s all over the place — buses, billboards, everywhere!

nolita

nolita

"NO ANOREXIA". The new Nolita campaign realised by Oliviero Toscani for the fashion brand of Flash & Partners Group from Tombolo leaves no room for doubt.

The subject chosen to convey this message, in particular for young women who follow fashion, is that of a young girl who has fallen victim to the sickness which, along with bulimia, affects as many as two million people in Italy alone. Toscani has literally laid his subject bare, to show the reality of this sickness to all through this naked body, a sickness that in most cases is caused by the stereotypes imposed on women by the fashion world.

Visit www.nolita.it.